This has always been one of my favorite commercials during Christmas time; it has always put a smile on my face. This ad campaign first started in 1931 when Coca-Cola wanted to change its target audience from just adults to the whole family. So, Haddon Sundblom painted his image of Santa Claus as a chubby white man in a red suit bringing joy to family and friends simply with a bottle of Coke; his image is seen every where in shopping malls, on greeting cards, in commercials, etc. They successfully geared there campaign to the right audience. I was unable to find the revenue for the year the ad was released, but I am sure they made a large sum of money, because the image of Santa Claus is one of the first every used for advertising a product. (There revenue for 2005 was $23.1 billion, there operating income was $6.1 billion, and there net income is $ 4.9 billion).
These are two print ads I found for the Santa Claus Coca-Cola campaign.
From 1941
From 1954
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