Tuesday, April 17, 2007

McGruff - Crime Dog Commercial - 1981/ Print ad

McGruff is one of the most recognizable icons to adults and children. McGruff the Crime Dog known to everyone, has urged Americans to help "Take a Bite out of Crime" for 25 years. Today, more than 93% of children recognize the icon that provides safety tips for adults and kids. The Crime Prevention campaign over the years has helped teach kids, teens, and adults about violence and drugs, and the PSAs have inspired all citizens to get involved in building safer, more caring communities. This commercial and all the others are successfully aimed at all ages groups. I looked on the Crime Prevention Coalition official website and I didn't find any statistics to go along with this campaign.

Print ad for McGruff the Crime Dog

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