This has to be one of the most affective drunk driving commercials ever. I'm not exactly sure when it came out, but it caught my attention back then as it has today. This campaign seems to be aimed at young adults and adults. I think it sucessfully targeted the right audiences. While reading about the success of this campaign, I found out some frightening statistics from the Texas Department of Transportation. Every five hours in Texas, someone is killed in an alcohol-related traffic crash.
Texas is among the national leaders when it comes to traffic deaths that involve alcohol. According to the National Highway Traffic Safety Administration, in 2004 in Texas, 1,642 motorists were killed in alcohol-related crashes—second to California by only a single death. Experts estimate that 70 Texans are injured or killed in alcohol-related crashes every day. The Department of Public Safety reports that of the 98,349 drunk driving arrests made in Texas in 2004, 303 young people between nine and sixteen years old were arrested for drinking and driving. An additional 9,285 minors between ages 17 and 20 were arrested for driving under the influence. That means more than 11 percent of all the people arrested for drinking and driving were under 21—the legal age for alcohol in Texas.
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