Monday, April 16, 2007

Wendy's "Fluffy Bun" (Where's the Beef?)/ Print ad 1984

This commercial is really funny in my opinion. It depicts Peller and two other older women getting a competitor's burger with a massive bun (the competitor's slogan was "Home of the Big Bun"). The small patty prompts Peller to angrily exclaim "Where's the beef?" This ad and Peller's memorable character took off successfully. The catch-phrase, "Where's the Beef?" was used in numerous TV shows, magazines and other forms of media. This commercial was geared toward all audiences, young and old. Wendy's used humor as the universal tool to reach everyone. That proved to be successful, because that phrase can still be heard today and you can't help but crack a smile when you hear it. I tried looking for Wendy's revenue made from this ad campaign, but I couldn't find anything. I have there revenue from 2005 only. (Wendy's Revenue for 2005 was $3.783 billion and there Net income for 2005 was $224.1 billion.)

This is a Print ad from a sports magazine of the "Fluffy Bun" commercial ad.

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